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Glow Beauty

E-commerce Redesign and CRO

Client
Glow Beauty
Industry
Beauty
Platform
Shopify Plus
Existing platform
Shopify Plus
Beauty products representing the Glow Beauty redesign

Challenge

High cart abandonment rates on mobile devices were costing the business significant revenue. The user interface was cluttered and navigation was confusing.

Requirements

Redesign the store around mobile shoppers and simplify checkout.

Solution

We designed a mobile-first experience focused on speed and simplicity, streamlined checkout, and applied a visual identity that matches the audience.

Features

  • Mobile-first layout

    Navigation and product pages are built for small screens first.

  • Shorter checkout

    Fewer steps between cart and payment.

Services

  • UI/UX
  • CRO

Integrations

  • Shopify Plus

Technology

  • Shopify Plus
  • Figma
  • CRO

Results

  • +40%

    Conversion Rate

  • +65%

    Mobile Sales

  • -25%

    Cart Abandonment

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